When does a car become an icon?

Leo Burnett supports the “Jeep Icon” effort, for which the agency created a new recognizable but distilled symbol for the brand that will be used globally across 15 markets to drive Jeep’s 70th anniversary initiative.

jeep

The campaign launches with a TV spot, press and outdoor in addition to the Twitter promotion.  In coming months other projects will roll out, including guerrilla marketing, events, mobile apps and activation. jeep_icon

Congrats to LB/Iberia!

jeep_wrangler_call-of-duty

 

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