A 360° Identity: Fogg

Fogg is a global Internet access solution. With Fogg travelers can now stay online when traveling for a favorable fixed cost. Fogg offers fully mobile internet access, with the freedom to connect on the go through 3G/4G coverage.



Bunch developed the identity based on the brand directions that were conceived by the suprb Kurppa Hosk. A stark and somewhat technical visual foundation is complemented by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence.



Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the “borderless” theme is explored not only through typography and visuals but also materials, print processes and finishes.



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